Privacy policy

1. Who we are

Tier One Agency (“we”, “us”) organises Reach Tier One and is the responsible party for your personal information under the Protection of Personal Information Act, 2013 (POPIA). This policy explains what we collect, why, who we share it with and what your rights are.

Information Officer: Ed Menlove · ed@tieroneagency.io · [Physical address].

2. What we collect

• Booking details: your name and email address, and any details you give us at checkout.
• Payment details: payments are processed by Whop. We receive your name, email, the amount paid and the payment status. We do not receive or store your full card details.
• Event details: your invitation status, check-in records and, if you tell us, dietary or accessibility needs. Dietary or health information is used only to look after you at the event.
• Photos and video taken at the event (see our Terms).
• Communications: emails and messages you send us.
• Website data: technical information such as your IP address, browser and pages visited, collected by our website host and any analytics tools we use (see section 9).

3. Why we use it

• To review your application and decide who to invite. Because the room is curated, we may look at links or public profiles you share with us.
• To send you your invitation, confirmation and event information, and to answer your questions.
• To manage access, safety and security at the venue.
• To improve future events, prevent fraud and protect our legal rights (our legitimate interests).
• To send you news about future Tier One events, if you have agreed. You can opt out at any time using the link in every message (section 69 of POPIA).
• To meet our legal, tax and accounting obligations.

Your name, email address, mobile number and answers to the required questions are needed to apply. If you do not provide them, we cannot consider your application. All other information is voluntary.

4. Who we share it with

We do not sell your personal information. We share it only as needed with:

• Whop (payments) and Webflow (website and application forms);
• our email, messaging and customer-management providers;
• the Belmond Mount Nelson Hotel, for guest lists, access and security, if you are invited;
• photographers, videographers and event staff working for us;
• our professional advisers, and authorities where the law requires it.

These providers act as operators on our behalf and must keep your information confidential and secure.

5. Transfers outside South Africa

Some of our providers, including Webflow and Whop, store information outside South Africa, mainly in the United States. We transfer information only where section 72 of POPIA allows it: for example, where the recipient is bound by protections substantially similar to POPIA, or where the transfer is needed to process your booking or application.

6. How long we keep it

If your application is not successful, we keep it for up to 12 months so we can consider you for future events, unless you ask us to delete it sooner. Attendee records are kept for as long as needed to run the event and then for up to five years to meet legal and accounting requirements. We keep marketing contact details until you opt out, and event photos and video for as long as we use them to promote our events. After that, we delete or de-identify your information.

7. How we protect it

We use reasonable technical and organisational measures to protect your information against loss, misuse and unauthorised access. If a security compromise affects your information, we will notify you and the Information Regulator as POPIA requires.

8. Your rights

• Ask what personal information we hold about you and request a copy;
• ask us to correct or delete information that is inaccurate, out of date or no longer needed;
• object to our use of your information, including for direct marketing;
• withdraw your consent at any time, without affecting earlier use;
• complain to the Information Regulator (inforegulator.org.za).

To use any of these rights, email ed@tieroneagency.io. We will respond within 30 days and may need to verify your identity first.

9. Cookies and analytics

Our website uses cookies that are necessary for it to work. We may also use analytics and advertising tools, such as Google Analytics or the Meta Pixel, to measure visits and to show our ads to people who have visited the site. You can block or delete cookies at any time in your browser settings.

10. Children

The event is for adults aged 18 and over. We do not knowingly collect personal information from children.

11. Changes and contact

We may update this policy from time to time and will post the latest version on this page. Questions? Email ed@tieroneagency.io.